- 2011年5月17日
State of the U.S. Online Retail Economy in Q1 2011
Comscore Executive Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy in this presentation from May 17, 2011. This installment includes an overview of e-commerce trends in the first quarter of 2011, including analysis on the effect of gas prices on consumer sentiment and data on the continued rise of deal of the day sites.
Presentation highlights include:
- Consumer sentiment regarding the current state of the economy
- An overview of changes in consumers’ online spending patterns through the first quarter of 2011
- Analysis of key digital marketing trends as they relate to retail and e-commerce, including the use of mobile devices and deal-of-the-day sites
- In-depth data on high gas prices and their effect on consumer sentiment and spending
- Review of consumer spending by demographic segments, including gender, age and household income