- 2012年3月22日

2012 Spain Future in Focus

演讲者: Jaime Agulló, General Manager, Comscore Europe

Jaime Agulló presents the 2012 Spain Future in Focus report, which focuses on the trends in digital advertising, mobile, e-commerce, online video, search, social that are defining the current digital landscape and what they mean for the upcoming year. Some key issues that will be covered include:

  • Is social changing the online landscape in Spain?
  • What new players are shaping the social media environment?
  • What changes occurring in online video viewership are influencing the industry landscape?
  • How are smartphones and tablets bridging consumers’ digital and physical worlds?
  • In what ways is the digital advertising market evolving and how will campaign validation define the next era in online advertising?