- 2012年5月9日
validated Campaign Essentials Breakfast Briefing Madrid
This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the Spain by Mike Read and Jaime Agulló. In addition to digital trends, it discusses the importance of ad validation in the digital world and how Comscore's vCE can help the media industry.
The presentation includes the Phase 1 results of the European Charter Study which to date includes major advertisers from a range of sectors such as BBVA, Procter & Gamble, Kellogg’s, O2, and Ralph Lauren. The analysis includes measurement of 15 campaigns, over 640 million impressions across over 213,000 individual publisher sites across Europe.