- 2013年4月17日
Big Data – Maximizing the value of your digital investments
At the One-to-One eCommerce event held in Monaco, Delphine Gatignol presented Comscore's big data platform Digital Analytix, emphasizing its ability to give unparalleled data access and visibility into maximizing the value of all digital investments.
Highlights from the presentation:
- Multi-platform usage and associated data will continue to grow in volume, complexity, and velocity
- Legacy platforms are not built to handle a multi-platform powered data deluge
- The market needs a big data platform to measure and maximize its digital investments
- Digital Analytix is flexible, unified and lean
During this presentation, Kiabi shared its experience in using Digital Analytix to maximize its digital investments and increase it conversion.