- 2013年4月30日
Comscore Web Analytics e Big Data
In this presentation, André Freitas, Comscore Brazil head of business developmentexplores how your business can run faster and smarter with Comscore Digital Analytix®.
Consumers now engage with multiple platforms in multiple situations throughout the day. Multi-platform device and data usage is the new normal, but too many businesses are trapped by legacy platforms that can’t handle the big data deluge. You can liberate your data with a platform that provides insights on all your digital assets.
Here are some of the topics shared in this presentation:
- How to capture, visualize and act on raw data in an open, big data environment
- Use of live segmentation for enhanced analysis
- Insight into how browsers interact with online video ads
- Visibility into content consumption for both app and regular website activity