- 2013年6月19日

State of Display Advertising in Mexico 2013

演讲者: Ivan Marchant, Comscore Country Manager, Mexico

While digital publishers, marketers and agencies rely heavily on online display advertising, they haven’t had the detailed creative and quantitative insights needed to optimize campaigns and understand the competition.

In this presentation, Ivan Marchant shares key insights on the state of the online advertising market in Mexico and what will be important for advertisers and publishers in the future.