- 2015年12月7日
Brazil’s Mobile & Multi-Platform Landscape and Trends for 2016
During our last webinar of the year, Luciana Burger, Manager Director for Comscore Brazil gave us the Overview of the Internet consumption in Brazil.
In the presentation, important trends for the upcoming year and use cases of cross-platform consumer understanding, were addressed.
Below you will find some of the main highlights of the presentation:
- Apps and Mobile websites helps advertisers and publishers to increase reach and engagement.
- Different content may determine platform preferences.
- Desktop and mobile exhibit unique characteristics which needs to be understood to take advantage of both strategies.