- 2015年6月2日

UK Digital Market Overview April 2015

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Your monthly snapshot of digital audience trends

Here is a brief summary of some of the key topics covered in this report:

  • 47.5 million users accessed the internet via their desktop, smartphone and tablet devices
  • Google Sites is top multi-platform destination while Sky, Apple and Mail Online see largest share of mobile only users
  • Facebook accounts for 20% of all time spent online
  • 36.5m people accessed mobile content via their smartphones and tablets
  • Retail & Lifestyle categories score highly with females
  • Guardian Politics was the top destination in the politics category, with 55% of their audience being mobile only

For more information about Comscore’s solutions please contact us here.

Please also read the accompanying press release, “Comscore Ranks Top UK Digital Media Properties for April 2015”