Unlocking Programmatic’s Potential: Bringing Comscore Industry Trust to the UK

Programmatic has seen an unprecedented growth over the past few years. Buyers, sellers and platforms are praising its ability to drive automation, efficiency, and ROI. But the question arising in the industry is whether high quality inventory is being delivered and if it’s keeping at pace with this growth.

As more and more data becomes available about non-viewable inventory, non-human impressions and fraudsters gaming the system, questions about the true value of programmatic must be addressed head-on:

• Where is the quality in programmatic?
• How do we separate the bad from the good?
• Is the inventory being bought legitimate?
• How can we bring transparency to the ad ecosystem?
• What can we do to ensure bad actors don’t ruin the promise of programmatic?

Comscore’s recent series of exclusive roundtables for buyers, sellers and ad tech platforms addressed these issues and provided a first view of how Comscore’s Industry Trust Initiative, recently launched in the US, will come to the UK market.

This presentation reveals what it will take to instil trust back into the ecosystem in order to help programmatic reach its true potential.