- 2016年5月17日
Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement
The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens.
In this presentation, Josh Chasin, Comscore Chief Research Officer shared best practices and real examples for multi-channel media planning, including:
- Why key trends drive the need for new measurement assets
- How precision requires scale … but big data is not an end game
- That cross-platform audience measurement is now a team sport