- 2016年11月10日

Comscore and Kantar Millward Brown - Value of a Digital Ad

演讲者: Jacques Tchenio, VP Sales France and Germany for Comscore, Pierre Gomy, Managing Director for Kantar Millward Brown

During the webinar, Jacques Tchenio, VP Sales France and Germany for Comscore and Pierre Gomy, Managing Director Kantar Millward Brown France showed the true value of digital advertising activity across online and other media.

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Key insights from the presentation:

  • Greater digital ad spend gives rise to new issues such as fraud and viewability, making simply accounting for “clean” impressions a challenge.
  • The use of varying single-point solutions to measure each dimension can make data reconciliation difficult and breed inaccuracies.
  • Holistic, integrated solutions enable alignment of ad delivery and brand/sales effect measurement, allowing overall gains even for brands that already enjoy great success from digital advertising