Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This strong growth in digital advertising has brought opportunities and challenges as advertisers, agencies and publishers navigate an ever-evolving and complex ecosystem that is reaping the rewards of new technologies and methods – such as programmatic – while simultaneously dealing with resulting challenges – such as viewability, fraud and brand safety – that threaten its rosy picture. Martin Bromfield, VP Advertising Comscore EMEA, explores key issues to deliver clear insights into tackling current challenges while at the same time looking at new opportunities.

Key takeaways from this presentation:

• Insights into how to evade wasted ad spend, taking a closer look at audience targeting, fraud and viewability, i.e. was the impressions served to a real human being rather than a bot?
• Latest data methods in uncovering new audiences and reaching them in the right context through the power of data.
• Understanding the true effectiveness of digital advertising to better utilize digital in the wider media mix.

Contact us to learn more around how the performance of your advertising campaigns can be improved.