Illuminate Your Digital Advertising: Finding Light in Today’s Complexity
By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This rampant growth in digital advertising has brought both opportunities and challenges as advertisers, agencies and publishers alike navigate an ever-evolving and complex ecosystem that is reaping the rewards of new technologies and methods – such as programmatic – while simultaneously dealing with resulting challenges – such as viewability, fraud and brand safety – that threaten its rosy picture.
By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs. This rampant growth in digital advertising has brought both opportunities and challenges as advertisers, agencies and publishers alike navigate an ever-evolving and complex ecosystem that is reaping the rewards of new technologies and methods – such as programmatic – while simultaneously dealing with resulting challenges – such as viewability, fraud and brand safety – that threaten its rosy picture.
This session will look at key issues and real-life examples to provide insight and clarity into tackling today’s challenges and uncovering new opportunities, including:
- How to avoid wasted ad spend with an in depth look at viewability, fraud and audience targeting.
- The latest data methods in uncovering new audiences and reaching them in the right context through the power of data.
- Understanding the true effectiveness of digital advertising to better utilize digital in the wider media mix.