- 2016年12月12日
Comscore
Launch of Metrix Video in Peru
Iván Marchant
VP Comscore LatinoaméricaComscore
Peru has seen an increase of video content viewing and we also foresee a greater participation of the digital advertising investment in this format. Video Metrix can help you better monetize your video audiences.
Some of the highlights of the presentation are:
- Video Metrix measures consumer’s digital usage, while delivering end-to-end measurement of desktop content and video advertising.
- In 2017, $4.8 billion (USD) will be invested in display ads in Peru.
- Peruvian users spend more minutes watching videos than the rest of Latin America.
- Men in Peru view 65% more video content than women.
- Online video is potentially poorly monetized.