- 2016年12月27日

Mobile Measurement and Multi-Platform Reporting in Vietnam

演讲者: Joe Nguyen, Senior Vice President, Asia Pacific, Comscore, Inc. & Ken Tan, Vice President, Southeast Asia, Comscore, Inc.

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In this presentation, our Senior Vice President, Asia Pacific, Joe Nguyen, and Vice President, Southeast Asia, Ken Tan, shared key insights on global digital trends, the state of digital in Vietnam, as well as mobile and multi-platform measurement in Vietnam. This follows the recent launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets.