- 2016年5月23日

State of the U.S. Online Retail Economy in Q1 2016

Digital commerce continues to grow at a strong year-over-year growth rate at 16%, as mobile commerce drives an increasingly meaningful contribution to the sector.

In this presentation, Comscore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward.

Topics in the webinar include:

  • Review of Key Macroeconomic Trends
  • Consumer Perceptions of the Economy
  • Overview of Buyer Metrics and Product Categories
  • Brief Recap of 2015 Holiday Season
  • Analysis of Consumer Shopping Behavior on Mobile Retail Apps
  • Continuing Growth of Mobile Commerce