- 2016年6月2日
Understanding Indonesia Online Audience
Just when we thought we know Indonesians, this keynote revealed to us never-before-seen insights of Indonesia online audience.
Key takeaways from this presentation:
- The desktop is not dead, but the landscape has changed.
- It is now more vital than ever to understand what makes key user segments/demographics unique on each platform.
- Video is leaning towards shorter-form content on desktop, advertising saturation is increasing.
- Mobile now offers the scale long associated with desktop, along with behavioural nuances unique to smartphone/tablet platforms.