- 2017年7月18日

Introducing New Multi-Platform and Expanded Mobile Measurement in India

演讲者: Kedar Gavane, Vice President, India, Comscore

This presentation follows the launch of multi-platform measurement for a holistic view across desktops, smartphones and tablets, as well as expanded measurement of mobile audiences to enable more robust reporting in India, with the introduction of mobile consumer panel data.

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Key topics in the presentation include:

  • Introduction of new MMX Multi-Platform and enhanced Mobile Metrix in India
  • The state of digital in India
  • Introduction of Comscore Viewability – a free, self-service viewability product to broaden trust and transparency in digital advertising