- 2017年6月6日

Is Digital Delivering? Is Digital’s Impact Measurable?

演讲者: Joe Nguyen, Senior Vice President, Asia Pacific, Comscore | Tim Kelsall, Chief Client Officer, Asia Pacific, Kantar | Jonah Ken Tan, Vice President, Southeast Asia, Comscore | Pulkit Khanna, Head of Client Service, Malaysia, Kantar Millward Brown

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This presentation by Comscore and Kantar Millward Brown covers key topics in digital effectiveness, including:

  • Accepting viewability as a baseline requirement
  • Understanding ad delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience)
  • Understanding effectiveness measures that identify brand and sales impact
  • Successfully aligning these components to determine the true ROI on digital advertising

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