- 2019年6月27日
Branded Content: Bringing a 19th Century Tactic into the 21st Century
Gary Warech
Senior Vice President, CommercialLearn about the latest measurement innovations and best-practices developed by major brands and agencies in the USA for consideration in a European context.
Key topics from the presentation:
- Different forms of branded content
- Global trends and innovations in the branded content industry
- Rules and regulations for branded content in Europe
- Quantifying the ROI of branded content