COVID-19 and its impact on Digital Media Consumption in India
Neha Singh
Director – Sales
Ramanujam Pobbisetty
Enterprise Sales DirectorConsumers in India are fast adjusting to the new reality imposed on them by the pandemic. From work to entertainment, education to social events, activity is shifting online as the offline alternatives are impractical or severely curtailed. In this short webinar presentation, we summarise, and quantify, the most salient online behavioural trends.
In this presentation, we share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media ecosystem.
Specifically, we explore:
- India’s shifting consumption trends across the digital landscape
- Behavioural changes in news consumption
- The impact of the pandemic on social networking consumption
- And much more…
To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here.
Coronavirus Insights
了解更多我们后续对于媒体使用趋势变动，与其对广告及媒体产业造成的相关影响观察，请造访 comscore.com/chi/Insights/Coronavirus.
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