- 2020年9月24日
Comscore
State of Travel
Ryan Williams
Vice President, Client InsightsComscore
The 2020 State of Travel whitepaper includes insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
It draws from actual consumer behavior data to provide insights into online research, visitation, and booking trends with the intention of helping travel brands find opportunities within the evolving travel landscape.
Key questions this whitepaper answered include:
- How Covid has impacted the travel industry today?
- What lodging preferences were most common during the pandemic and why?
- What will recovery look like for this sector as we look ahead?