Thinking Beyond the Playbook
As we approach the end of our third month of social distancing and the world begins to attempt its path back to ‘normalcy’, many brands are still struggling with how to do ‘normal’ in this time.
Anything other than community messaging will be viewed as repulsively self-serving and subject to blow-back… or will it? While many brands are still paused in troubled categories and sponsored influencer activity – once a linchpin of consumer engagement – is down 85% year over year, many other companies are doubling down on their content marketing strategy.
What will define companies who emerge stronger from those who all but disappear amid the chaos of the news cycle? In this panel, we will discuss content best practices and brand building strategies, and how to stay agile when every conceivable playbook no longer applies.