- 2021年10月18日
2021 State of Gaming Webinar
Paul Wright
VP, Digital and Technology SalesView Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across platforms.
The 2021 State of Gaming webinar combines insights from Comscore’s new gaming survey, fielded in summer 2021, with data from Comscore’s desktop, mobile and console panels.
Key topics covered in this webinar include:
- A profile of today’s gaming audiences, by platform: PC, mobile and console
- How engagement with game genres, including battle royale and first-person shooter, vary by platform
- Attitudes and perceptions toward trends such as esports and livestreaming
- How advertising and branded content sponsorship fit in esports and live gaming events