- 2021年11月9日

Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior

Kumar Rao
Kumar Rao
Vice President, Media Analytics
Nishmita Shetty
Nishmita Shetty
Data Scientist

In this whitepaper, we examine how OTT audiences consumed ad-supported versus non-ad-supported services over a period of two years. OTT streaming services, as well as advertisers and their agencies, use Comscore’s trusted measurement to understand the OTT landscape and make informed ad buying and sponsorship decisions.

Topics covered in this whitepaper include:

  • 2020, the year of captive audiences and streaming
  • The rise of cord-never households
  • How the consumption of ad and non-ad supported services go hand-in-hand