- 2022年2月22日
Comscore
Social Media Monetization for Local TV
Jason Clough
Senior Director, Partnerships & InsightsComscore
In this presentation, we shared how local stations and media sellers can gain an unmatched understanding of consumer engagement and reach across social channels and earn the potential dollars that flow from unlocking desirable audiences on social media.
Comscore social media experts explored how our recent acquisition of Shareablee completes the picture of traditional digital and social measurement for our clients, empowering ad sales and ad sales research professionals to tell their stories in new ways.
Key topics covered:
- The power of social in expanding your total reach
- How Fortune 100 companies have leveraged social insights to win
- How to sign up for a free dashboard customized to your local station
Explore our suite of social media products to gain a true view of audiences, inform cross-platform planning, and evaluate campaign effectiveness here.