- 2023年12月8日

2023 Year in Review - INDIA Edition

Geet Lulla
Geet Lulla
Vice President, Sales and Head - Asia Pacific
Comscore
Visakh Vijayakumar
Visakh Vijayakumar
Sales Director
Comscore

On December 7th, we held an exclusive webinar 'Year in Review - India Edition,' hosted by Geet Lulla and Visakh Vijayakumar. During the session, they provided a comprehensive overview of the digital and social media landscape in 2023, showcasing a complete view of consumer habits across various devices and formats and the events that influenced social media consumption. Additionally, they highlighted the major players who shaped the social media and digital landscape in India.

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In this presentation we also covered:

  • The profile of the Indian digital consumer
  • Video consumption and growth
  • From movie stars to Sports influencers – who were the biggest influencers
  • Players and partnership who have shaped the social media landscape in India
  • Most Social Media YoY growth by industries in India