ARF Shopper 2023
Jason Clough
Senior Director, Partnerships & InsightsComscore
Today’s Shopping Landscape: Strategies for the Changing Consumer Journey.
Amidst economic uncertainty and a possible looming recession, how do we predict consumer shopping behavior in the near future and what that means for brands? What new retail formats are being tested that will surprise, delight and build loyalty among consumers? Personalization is evolving rapidly, giving rise to explosion of retail media networks – how are retailers innovating? What other shifts will brands and retailers need to make in order to provide value, quality, entertainment, service and convenience to shoppers?
Comscore connects the dots to dollars including digital commerce trends, category-level findings, mobile spending, and the role of social media in digital commerce.