Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle
Francie Dudrey
Communications Captain At-LargeDemocratic Party of Denver
Ian Silverii
FounderThe Bighorn Company
Steve Passwaiter
PresidentSilver Oak Political
In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
In this exclusive panel discussion hosted by Carol Hinnant, EVP of Comscore, with special guest speakers Francie Dudrey, Communications Captain At-Large of the Democratic Party of Denver, Ian Silverii, Founder of The Bighorn Company, and Steve Passwaiter, President of Silver Oak Political, it was discussed how Comscore's unique datasets, powered by its groundbreaking best in class tools, can empower you to deliver your messages to the right audiences, on the right platforms, thereby enhancing mobilization, increasing support, and neutralizing disinformation about your cause before it spreads.
For more information about our Media Optimization programs, our Congressional District Reporting or to connect on any of the other topics discussed in our latest webinar “The Power of Data-Driven Advocacy Messaging” please contact David Kovach.