Comscore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data
Malaysian Properties Astro Group (7.5 Million Users) and Media Prima Group (6.4 Million Users) in Overall Top 5 for Unduplicated Desktop and Mobile Audience
Kuala Lumpur, Malaysia, 4 July 2017 – Comscore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands Comscore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.
“The introduction of mobile panel data is an important development in advancing digital audience measurement in Malaysia,” said Joe Nguyen, senior vice president, Asia Pacific at Comscore. “As smartphones and tablets play an increasingly significant role in consumers’ lives, robust, unduplicated measurement across platforms and devices is critical for media buyers and sellers to plan and optimise their digital strategies. We have received strong support from the media and advertising industry in Malaysia, and continue to be committed to delivering quality solutions to the market.”
“As audiences’ media consumption continues to evolve, it is imperative to have a trusted, independent measurement source to provide granular, yet actionable data and insights, for advertisers, agencies and publishers to understand the complex multi-platform landscape,” said Serm Teck Choon, president of the Malaysian Digital Association. “We applaud Comscore as the Internet audience measurement currency for Malaysia in providing the industry with a comprehensive, accurate online audience measurement framework.”
Comscore MMX Multi-Platform and Mobile Metrix combine data from desktop and mobile consumer panels with data from the Comscore census network. This approach provides an unduplicated, persons-based measurement of total digital reach. Further, Comscore measurement continues to evolve to address consumers’ changing behaviours and new technologies. This includes the ability to measure and credit traffic from third-party apps and content distributors such as Facebook Instant Articles, to ensure publishers are able to consistently account for their digital audience across devices.
Top 10 Properties from Desktop and Mobile Devices in Malaysia
In April 2017, 50.5 percent of Malaysia’s total digital population of 18.8 million unique visitors/viewers accessed the Internet from both desktop and mobile platforms. 30.8 percent of the 13.7 million mobile users accessed exclusively via smartphones and tablets, making 22.5 percent of the total digital population ‘mobile only’. Google Sites ranked #1 with 15.5 million unique visitors/viewers, followed by Facebook with 13.9 million and Yahoo Sites with 7.9 million. Astro Group was the top Malaysian property, with a combined desktop and mobile audience of 7.5 million users, with 68.4 percent accessing digital content only via smartphones and tablets.
Top 10 Properties from Desktop and Mobile Devices in Malaysia | ||||
Rank | Property | Total Unique Visitors/Viewers (000) | ||
Total Digital Population | Desktop | Mobile | ||
Total Internet: Total Audience | 18,792 | 14,566 | 13,723 | |
1 | Google Sites | 15,487 | 11,736 | 10,614 |
2 | 13,917 | 8,651 | 10,479 | |
3 | Yahoo Sites | 7,851 | 6,312 | 3,570 |
4 | Astro Group | 7,478 | 2,364 | 6,204 |
5 | Media Prima Group | 6,351 | 1,674 | 5,582 |
6 | Rev Asia | 6,261 | 919 | 5,897 |
7 | Microsoft Sites | 6,107 | 6,030 | 919 |
8 | Lazada Sites | 5,906 | 4,759 | 2,432 |
9 | TENCENT Inc. | 5,488 | 523 | 5,242 |
10 | Maybank Group | 4,628 | 3,796 | 1,779 |
Top Apps Visited from Mobile Devices in Malaysia
In April 2017, the top four mobile apps reached more than half of the total mobile app audience of 13.8 million unique visitors in Malaysia. WhatsApp Messenger ranked #1 with 9.8 million unique visitors, reaching 70.6 percent of the total mobile app population. Google Play followed closely with 9.7 million users and YouTube came in third with 8.3 million visitors. WhatsApp Messenger and Facebook accounted for the most total minutes within the top 10 apps, and represent nearly one-third of Malaysia’s total mobile minutes.
Top 10 Apps from Mobile Devices in Malaysia | |||
Rank | App | Total Mobile | |
Total Unique Visitors (000) | % Reach | ||
| Total Internet: Total Audience (Mobile App only) | 13,811 | 100.0 |
1 | WhatsApp Messenger | 9,753 | 70.6 |
2 | Google Play | 9,654 | 69.9 |
3 | YouTube | 8,251 | 59.7 |
4 | 7,744 | 56.1 | |
5 | mCent | 6,779 | 49.1 |
6 | Google Search | 6,471 | 46.9 |
7 | Facebook Messenger | 5,870 | 42.5 |
8 | 5,222 | 37.8 | |
9 | Gmail | 4,920 | 35.6 |
10 | 4,584 | 33.2 | |
This latest development in Malaysia expands Comscore’s advanced mobile measurement solutions to a total of 13 markets across the globe. In the coming months, Comscore will also introduce advanced mobile measurement in France as we continue to expand our global mobile measurement footprint.
Comscore will share more details on this announcement at its launch event in Malaysia on 6 July 2017. To learn more about MMX Multi-Platform and Mobile Metrix, as well as the launch event, please contact us.
About Comscore
Comscore is a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.
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This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations as to the financial and operational effects of the MMX family of products. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
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