- 2022年7月29日
Comscore
Leveraging All Platforms to Win Over Latinx Audiences in Beauty
Jason Clough
Senior Director, Partnerships & InsightsComscore
When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
Watch to hear how Univision leveraged their strong social media audience of 25-54 year old Latinx females to deliver online video and short-form content that drove positive brand associations for the beauty brand. Then hear from Comscore on how Comscore Social Media BrandLift™ provided bespoke KPIs measurement proving Univision won the beauty brand with strong increases across all brand metrics, including familiarity, opinion, consideration, recommendation, and recall.