- 2022年11月23日
Business Standard
Digital video: The big picture
Vanita Kohli-Khandekar
Columnist and writer: Business Standard.Business Standard
If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on different formats? How is this space shaping up? Media expert, Vanita Kohli-Khandekar, unpacks the nuances of this format.
