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TV Needs an Impression-Based Currency for Pay-Per-Performance

OTT Shows Key Strength in Impression-Based Targeting

TV Must Embrace Digital-Style Buying

Nicolle Pangis, CEO of Ampersand – the initiative of Comcast, Cox and Charter designed to make the buying of addressable TV easier, sat down for a video interview with Beet.TV after the group launched...

We’re Breaking Silos for Audience-Based Buying

TV Ads Move Toward Cross-Platform Delivery

Local TV Buys Gain From Digital Insights

Local TV advertising is getting more sophisticated with the development of technologies to help media buyers with their decision-making. That development is part of the broader convergence of traditio...

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

‘TV Will Never Be the Same’ After Addressability

The Convergence of Linear & OTT Measurement

How To Solve Identity & Safeguard Privacy

The Renaissance of Cross-Platform Local Advertising

Ushering in the Next Generation of TV

Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media...

Comscore and LiveRamp Partner For Reliable TV Information

The role of the research sector in supporting the European Union’s privacy-...

Communication and Brand Strategy in A Crisis

Measurement and Analytics Role in Driving Strategy in Turbulent Times

INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Con...