Drive stronger auto advertising and sales

Comscore enables auto brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment.

Comscore measurement solutions help you to increase campaign efficiency and effectiveness and to uncover granular insights into your target consumers—who they are, how they consume media and what their journey was to purchase your brand.

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相关产品

Path-to-Purchase Research

Comscore Consumer Journey™ combines IHS Markit data with custom consumer targets to understand the consumer’s auto research process, key influences of purchase intent and decision drivers for purchasing.

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Cross-Platform Ratings

Comscore Campaign Ratings™ allows you to evaluate cross-platform automotive campaign performance throughout the campaign’s run across platforms, including TV, over-the-top (OTT), desktop and mobile.

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TV Ad Intelligence

Comscore’s ZIP-level TV Ad Exposure Data allows you to better understand the performance of your specific national TV commercials — not just the average of all ads in a telecast or an ad pod – down to the ZIP code level.

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Custom Solutions

Campaign Performance Insights

Campaign Performance Insights

Understand how your online properties and campaigns perform at driving engaged traffic.

Competitive Intelligence

Competitive Intelligence

Gain key insights into auto industry trends and the impacts on your brand/models and those of your competitors.

Holistic Shopper Engagement

Holistic Shopper Engagement

Leverage Comscore’s expansive data scale to measure ad exposure and consumer behavior across platforms, including shopper engagement, cross consideration and search engagement.