Analyze social branded content from both advertiser and publisher perspectives and demonstrates the true power of your owned social by understanding your engaged social audiences and how you rank against competitive brands.
Benchmark Against Competitors
The PowerRankings module provides standardized social media performance measurement at the parent company level, creating the first holistic view that enables marketers, agencies, and researchers to evaluate social media audiences like web and TV audiences.
Know What Your Audience Cares About
Analyze audience behaviors across social platforms with the Affinity module to know which brands, media and product categories your audience (and your competitors’ audiences) care most about for strategic intelligence.
Branded Content Insights
Partnership Explorer provides advertiser intelligence and real insights into the branded content landscape, giving your team the upper hand in planning and executing leading campaigns.
Key Benefits
- Using Partnership Explorer, identify the right creator and publisher partners for your campaign to ensure maximum reach, media, efficiency, and ROI.
- Quickly see who your competitors are spending with in order to identify new partners and strategies.
- Analyze audience behaviors across social platforms to reveal which brands, media and product categories your audience (and your competitors’ audiences) care most about for strategic intelligence.
- Use hard data to highlight the real strengths of your active social audience to drive successful partner pitches.
- Showcase your key metrics and the engagement quality of your branded videos, relative to industry or competitor benchmarks.