In-House Platform Compatibility
Drive stronger monetization and advertising with flexible access to Comscore’s TV data—directly into your proprietary data analytics platform
Data Granularity
Analyze household advertising exposure at granular levels, including by local markets, demographic rosters, and program streams.
Flexible Analytics
Utilize Boolean logic to create flexible and custom reports based on Comscore Advanced Audiences™.
Key Benefits
- Strategically inform programming decisions with a detailed understanding of historical audiences for specific series and live events.
- Drive stronger tune-in for new programs by planning promotions around key dayparts and viewers, including competitors’ audiences.
- Better monetize content by demonstrating the ability to deliver niche and advanced audiences beyond age and gender demographics.
- Analyze delivery in discrete geographies with detailed ad exposure info at the national, local and zip code-level.
- Supplement low viewership areas with additional advertising tactics and mediums, like mobile and OTT.
- Improve performance relative to competitors by analyzing and optimizing delivery against competitive sets.
Meet the Experts
Renee Nelson
SVP, GM, Television and Cross Platform ProductsRenee brings deep and broad experience in product management to Comscore. Prior to her role as SVP and GM of TV and Cross Platform Products and Comscore, she served as one of the first employees at Cox Media Group-funded Ad Tech venture Videa where she helped build, deploy and enhance the strategy, products and team.