Comscore Exact Commercial Ratings® (ECR) enables agencies and brands to understand the performance of their specific national TV commercials.
Powered by Comscore’s expansive TV data footprint, ECR provides ratings for each individual commercial to help clients precisely understand ad exposure and creative performance, so they can better optimize their campaign execution and ROI.
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Individual Ad Performance Data
Go beyond commercial minute average ratings and ad pods to understand the audience of your exact commercial. Compare your ECR to the other commercials in a telecast, pod, and to your competitive set.
Campaign Trend Insights
Measure an ad spot’s performance throughout the lifespan of its run or campaign and see trends over time. Also, find out how your ECR compares to the ratings of the telecast.
Expansive TV Scale
Leverage Comscore’s expansive TV data footprint, which spans tens of millions of U.S. households, for unparalleled granularity in measuring ad exposure. Exact Commercial Ratings measures the performance of TV commercials at the National, Local Market, and Zip code-level for ad ratings.
Key Benefits
- Uncover key trends by viewing the performance of an ad spot over the course of a campaign or up to an entire year.
- Determine relative value by comparing your commercial to the other commercials in a telecast, pod, or your competitive set.
- Improve future ad buys and increase ad effectiveness by discovering when and where your commercial is the most impactful