Comscore TV Pulse is the only solution to deliver local and national viewing insights for every market within 48 hours.
Advertisers and publishers can finally get closer to having both speed and stability in audience measurement. Pulse uses a brand-new methodology to produce national and local television viewing insights with select metrics and demo segments in all 210 local markets and over 250+ Broadcast and Cable networks.
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Pulse data is available in the Comscore TV platform, plus a number of TPPs including WideOrbit Media Sales, Mediaocean, Lake 5, Hudson MX and Who’s Watching TV. (Pulse will be available soon in FreeWheel.)
Quick Results
Gain a complete view of local television consumption within 48 hours from air date to empower proactive management of schedules in-week, in-month and in-flight
Key Pacing Data & Metrics
27 core HHs with age range demographics, with average audience, share, rating, and index available.
Comprehensive Coverage
Local & national time-based grid, ranker & trender reports available for every station and network in every market.
