Relive the highlights and speakers from Comscore's Interact London
A big thanks to all our attendees and speakers who joined us for this unmissable in-person summit in Leicester Square, London.
INCREDIBLE LINE UP OF SPEAKERS INCLUDING
9:30am - 10:00am
Registration
Welcome
10:00am - 10:05am
Welcome
Welcome
Adam Holt, SVP EMEA – Comscore
Adam Holt, SVP EMEA – Comscore
Welcome
10:05am - 10:25am
Keynote
Accelerating Business though culture and data Olivier Robert Murphy, Chief of possibilities
In today's marketing landscape, data-driven decision-making has become more critical than ever for brands looking to create successful campaigns. Data Driven Brand Partnerships gives you the opportunity to explore how data and insights are used throughout the decision-making process in both planning and evaluating campaign success. Join Olivier Robert Murphy as he shares his insights and experience on how data-driven partnerships can help brands build stronger connections with consumers and drive business growth. Learn how to identify the right partners, leverage data to inform your decisions, and create impactful campaigns that resonate with your targeted audience.
10:25am - 11:00am
Insights
State of Digital in the UK Ira Xhelili, Senior Sales Director - Comscore
Toby Crisp, VP Client Insights - Comscore
Toby Crisp, VP Client Insights - Comscore
Our panel of experts will delve into the current state of the UK's digital landscape, providing valuable insights into how businesses can gain a competitive edge. They will discuss the latest trends in cross-media measurement with a focus on the growing importance of social media, and how it's shaping marketing strategies and investment decisions. Additionally, the panel will address the key shifts in consumer behaviour, particularly in light of rising inflation and the squeeze on the cost of living.
11:00am - 11:30am
Networking
Coffee break & Networking
11:30am - 12:00pm
Panel
Beyond the Game: Emerging Opportunities in the Sports Industry Rosiane Siqueira, International PR Manager - Betfair International
Luke Burdon, Senior Partnerships Manager - Ninjas in Pyjamas
Mark Gilbert, Consultant to the sports & technology industries
Tony Stern, VP Research - SponsorUnited
Luke Burdon, Senior Partnerships Manager - Ninjas in Pyjamas
Mark Gilbert, Consultant to the sports & technology industries
Tony Stern, VP Research - SponsorUnited
With technological advancements and changing consumer preferences, the Sport industry is undergoing significant transformation. Our panellists will discuss the latest trends and developments, from new business models to innovations in digital media and fan engagement. We'll also delve into how brands can capitalize on these opportunities, and the potential impact on the wider media landscape.
12:00pm - 12:30pm
Fireside chat
Unveiling winning business strategies with data and innovation: A Fireside Chat with Charlie Greenwood Charlie Greenwood, Founder - Sports Loft
Adam Holt, SVP EMEA - Comscore
Adam Holt, SVP EMEA - Comscore
Charlie Greenwood, founder of Sports Loft, will be sharing his valuable insights and experiences in a fireside chat about the importance of data, innovation, and the role of AI in business strategy. With extensive knowledge in building high-growth tech companies across sports, entertainment, and media industries, this is a rare opportunity to learn from a seasoned professional and gain new perspectives on effective business strategies.
12:30pm - 1:30pm
Networking
Lunch break & Networking
1:30pm - 2:00pm
Headline session
Gen Z and the brand journeyJay Richards, Co-Founder - Imagen Insights
In this session, Jay Richards, Co-Founder of Imagen Insights, will break down common misconceptions about Gen Z as consumers and the insights that should sit at the heart of any brand or business strategy.
2:00pm - 2:15pm
Presentation
The future of data made simple
Joseph O'Donoghue, VP Product Design & Experience - Comscore
Joseph O'Donoghue, VP Product Design & Experience - Comscore
The future of data made simple.
2:15pm - 2:45pm
Panel
Striking the Balance: Productivity and Privacy in Data-Driven Market Joanna Burton, Chief Strategy Officer - ID5
Joseph Teasdale, Head of Tech - Enders Analysis
Kelly Barrett, SVP of Product Innovation - Comscore
Joseph Teasdale, Head of Tech - Enders Analysis
Kelly Barrett, SVP of Product Innovation - Comscore
Privacy is at the top of everyone's to-do list when working within data, marketing, and analytics, but it also can feel like a new full-time job while current responsibilities continue. We'll hear from our panel about their thoughts on handling the balance of privacy versus productivity, sharing ways their organization/company cohorts are keeping privacy in mind while still accomplishing goals. Each panelist brings a unique lens coming from a brand, a publisher, an ad tech platform, an identity resolution company, and measurement.
2:45pm - 3:05pm
Fireside chat
Scaling a tech startup: Disrupting the sponsorship industry
Ishveen Jolly, CEO + Founder - Opensponsorship
Adam Holt, SVP EMEA - Comscore
Ishveen Jolly, CEO + Founder - Opensponsorship
Adam Holt, SVP EMEA - Comscore
Ishveen Jolly, founder and CEO of OpenSponsorship, revolutionized the sports sponsorship industry by creating an innovative marketplace connecting brands and smart marketers to over 7500 professional athletes. Ishveen's story is one of entrepreneurial grit and determination, as she recognized the inefficiencies and fragmentation in the sponsorship system and set out to democratize the industry. Join us for a fireside chat with Ishveen as she shares her insights on building a successful business from scratch, scaling a company, and disrupting a traditional industry.
3:05pm - 3:15pm
Closing Remarks
Closing Remarks
Adam Holt, SVP EMEA - Comscore
Adam Holt, SVP EMEA - Comscore
Closing Remarks
3:15pm - 4:15pm
Networking
Networking drinks
