A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.
This data is available through Comscore’s recently launched Ad Metrix service in India, a competitive intelligence tool that allows agencies, advertisers & publishers to quantify and evaluate the overall display advertising landscape. This infographic showcasing India’s Online Display Ad Landscape provides some great data points and insights.
To learn more about Comscore Ad Metrix, contact us today.
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<p><a href=”http://www.comscore.com/india-online-display-ad-landscape”>India’s Online Display Ad Landscape</a></p><a href=”http://www.comscore.com/india-online-display-ad-landscape ”><img src="http://www.comscore.com/content/download/22925/1150151/file/Indias-Online-Display-Ad-Landscape-767x8189.jpg" alt=”India’s Online Display Ad Landscape” width=”767″ /></a>