Last week, I gave the opening keynote presentation at OMMA Hollywood titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." In this presentation, I addressed the state of Internet advertising and the need for metrics other than “clicks” when measuring the ROI of online display advertising that is focused on brand-building objectives as opposed to direct response. In the presentation, I also discuss the benefits of using search as a branding tool.
I would be happy to share the presentation with you. If you are interested, please request a copy at www.comscore.com/request/OMMA.asp