London, UK, June 29, 2007 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on the top German Internet properties and the top gaining properties for May, based on data collected through the Comscore World Metrix audience measurement service.
Google was the most-visited property in Germany, drawing 22.7 million German visitors – a reach of 69 percent of the total German internet audience. Microsoft Sites followed with 17.4 million visitors, closely followed by eBay, with 17.2 million visitors – both representing a reach of approximately 53 percent. Yahoo! Sites made up the eighth largest property with 11.8 million visitors, a six percent increase over the previous month.
Public holidays and the run-up to the German summer holiday season led to a significant increase in traffic to tourism Web sites during the month. Airline property Eurowings Luftverkehr, which provides flights to domestic and European locations, proved to be the biggest gainer, up 185 percent to 2.3 million German visitors. This increase mirrors the surge in demand experienced by the site a year ago and coincides with increased traffic to weather site Wetter Online, which was up 32 percent to 2.2 million German visitors.
Price comparison and retail sites also saw growth in May, thanks to Mother’s Day which fell on May 13, Two sites which experienced growth in a number of European countries in May were price comparison group Ciao Sites and online catalogue specialists Karstadt-Quelle. Ciao Sites grew 33 percent to 5.5 million visitors in Germany, whilst Karstadt-Quelle remained Germany’s tenth most visited site, growing 6 percent to just under 10.7 million German visitors.
Driven by the continued uptake of its Firefox Internet browser, the Mozilla Organization grew 25 percent in May to 4.5 million visitors, while news service provider International Data Group grew 24 percent to 2.7 million visitors.
Top 10 Online Properties by German Unique Visitors, Age 15+May 2007 vs. April 2007 Total Germany – Home and Work Locations*Source: Comscore World Metrix
Apr.-07 (000)
May-07 (000)
Percentage Change
Total German Internet Audience, Age 15+
32,578
32,780
1%
Google Sites
23,012
22,685
-1%
Microsoft Sites
17,740
17,387
-2%
eBay
17,435
17,244
United-Internet Sites
16,225
15,414
-5%
Time Warner Network
14,604
15,080
3%
Wikipedia Sites
12,583
13,122
4%
T-Online Sites
12,116
12,806
6%
Yahoo! Sites
11,196
11,820
Otto Gruppe
11,148
11,405
2%
Karstadt-Quelle
10,055
10,681
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Gaining Properties by Percentage Change in German Unique Visitors*May 2007 vs. April 2007Total German Visitors, Age 15+ – Home and Work Locations**Source: Comscore World Metrix
Eurowings Luftverkehr
810
2,311
185%
Ciao Sites
4,156
5,533
33%
WetterOnline GmbH
1,667
2,206
32%
The Mozilla Organization
3,576
4,469
25%
International Data Group
2,196
2,715
24%
Hubert Burda Media
3,256
3,859
19%
Monster Worldwide
1,314
1,549
18%
GULLI.COM
1,697
1,992
17%
Zylom
1,733
Axel Springer Verlag
4,269
*Ranking based on the top 100 German properties in May 2007.** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore Comscore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon Merck and Expedia. For more information, please visit www.comscore.com.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com