Shipping, E-Cards and Food Sites Pick-up during Holiday Season
Facebook Among Top 10 Most Popular Sites in Latin America
LONDON, U.K., February 25, 2009 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in the Latin American region based on data from the Comscore World Metrix audience measurement service.
The onset of the Christmas shopping season brought increased traffic to online retail sites, with the flowers/gifts/greetings category experiencing the strongest growth, followed by the fragrances/cosmetics, sports/outdoor, toys and jewelry/luxury goods/accessories categories. Among product manufacturers, Sony Online and Mattel Sites achieved some of the largest visitor gains.
The e-cards category also enjoyed significant growth during the Christmas season, with traffic climbing 60 percent to nearly 11 million visitors – an increase driven in part by the 72-percent growth experienced by the American Greetings Property, which was the fastest growing site in the Latin American region in December. The hobbies/lifestyle – food (up 23 percent) and shipping (up 16 percent) site categories also saw strong gains in December.
Top Gaining Site Categories for December 2008
Top 10 Gaining Site Categories by Number of Unique Visitors from the Latin American Region*December 2008 vs. November 2008Total Latin America, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Category
Total Unique Visitors (000)*
Nov-2008
Dec-2008
% Change
Total Internet : Total Audience
73,698
74,906
2
e-cards
6,849
10,970
60
Retail - Flowers/Gifts/Greetings
3,144
4,937
57
Retail - Fragrances/Cosmetics
1,646
2,553
55
Travel - Ground/Cruise
1,059
1,436
36
Hobbies/Lifestyle - Food
4,156
5,112
23
Retail - Sports/Outdoor
2,444
2,943
20
Retail - Toys
3,033
3,615
19
Retail - Jewelry/Luxury Goods/Accessories
1,088
1,273
17
Shipping
1,959
2,271
16
Retail - Food
452
520
15
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for December 2008
Top 10 Gaining Properties by Number of Unique Visitors from the Latin American Region*December 2008 vs. November 2008Total Latin America, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Property
American Greetings Property
1,434
2,471
72
Glam Media
2,665
3,489
31
Sony Online
2,716
3,531
30
Mattel Sites
2,573
3,183
24
Megaupload.com
4,409
5,426
Disney Online
4,705
5,754
22
Travian Games
2,020
2,467
The Mozilla Organization
6,686
8,137
Mediafire.com
2,488
3,028
Conduit.com
5,221
6,315
21
*Ranking based on the top 100 properties in the Latin American region in December 2008.** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for December 2008
Top 25 Properties by Number of Unique Visitors from the Latin American Region*December 2008 Total Latin America, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Dec-08 Rank
Nov-08 Rank
Total Unique Visitors (000) Dec-08
N/A
1
Google Sites
71,782
Microsoft Sites
71,067
3
Yahoo! Sites
41,032
4
MercadoLibre
32,174
5
Terra Networks
29,178
6
Wikimedia Foundation Sites
22,769
7
UOL
22,608
8
Facebook.com
20,963
9
Batanga
20,093
10
WordPress
18,118
11
Organizacoes Globo
17,077
12
Grupo Brasil Telecom
16,568
13
HI5.COM
15,931
14
Hi-Media Group
12,165
Ask Network
12,110
AOL LLC
11,874
Fox Interactive Media
11,200
18
BuscaPé.com Inc.
10,270
NetShelter Technology Media
10,231
Adobe Sites
9,739
RapidShare AG
9,587
Orange Sites
8,769
Grupo Carso
8,719
26
Apple Inc.
8,388
25
Spil Games
8,323
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com