AT&T Ranks as Top Display Advertiser with 6 Billion Ad Views
RESTON, VA, May 12, 2009 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the Comscore Ad Metrix service, showing that Yahoo! Sites ranked as the top display ad publisher and AT&T ranked as the top display advertiser.
Top 10 Online Display Ad Publishers
Yahoo! Sites ranked as the top U.S. display ad publisher in March with 42.8 billion ad views (13.2 percent market share) reaching 139 million people online. Fox Interactive Media ranked second with 31.4 billion ad views (9.7 percent), while Facebook.com captured the third spot with 24.8 billion ad views (7.7 percent).
Top 10 Online Display Ad Publishers*March 2009Total U.S. – Home/Work/University LocationsSource: Comscore Ad Metrix
Total Display Ad Views (MM)
Share of Display Ads
Advertising Exposed Unique Visitors (000)
Total Internet
323,647
100.0%
184,002
Yahoo! Sites
42,847
13.2%
138,968
Fox Interactive Media
31,402
9.7%
82,527
Facebook.com
24,847
7.7%
52,931
Microsoft Sites
17,788
5.5%
89,135
AOL LLC
17,380
5.4%
91,272
Google Sites
4,235
1.3%
97,416
eBay
2,811
0.9%
47,991
Viacom Digital
2,367
0.7%
36,876
Glam Media
2,127
37,237
CNN
1,984
0.6%
27,616
*Reflects display advertising only, both standard and non-standard IAB sizes; excludes house ads and small ads (<2,500 pixels in dimension)
Top 10 Online Display Advertisers
AT&T ranked as the top display advertiser in March with nearly 6 billion ad views (1.8 percent market share), which reached 147 million people online. A significant theme across AT&T’s display ad campaigns in March was the promotion of free camera phones, including the Sony Ericsson W350. Other top display advertisers included Verizon with 5.7 billion ad views (1.8 percent share), Vonage with 4.3 billion ad views (1.3 percent) and Scottrade with 4 billion ad views (1.2 percent).
Top 10 Online Display Advertisers*March 2009Total U.S. – Home/Work/University LocationsSource: Comscore Ad Metrix
Share of Publisher Ad Views
AT&T, Inc.
5,985
1.8%
147,133
Verizon
5,695
144,482
Vonage
4,253
139,786
Scottrade
3,983
1.2%
101,102
Experian Interactive
3,320
1.0%
140,480
Sprint Nextel Corporation
3,247
129,035
Bank of America
3,152
124,883
3,137
140,089
Netflix.com
3,016
134,059
Nextag.com
2,585
0.8%
126,943
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com