AOL, Inc. Ranks #1 in Video Ad Ranking with 3.7 Billion Impressions
RESTON, VA, October 17, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 165.4 million unique viewers. Facebook ranked #2 with 67.2 million viewers, followed by AOL, Inc. with 61.8 million, Microsoft Sites with 49.2 million and NDN with 49.1 million. 46 billion video content views occurred during the month, with Google Sites generating the highest number at 16.2 billion, followed by AOL, Inc. with 976 million and Facebook with 975 million. Google Sites had the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video ViewersSeptember 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Property
Total Unique Viewers (000)
Videos (000)*
Minutes per Viewer
Total Internet : Total Audience
188,690
45,963,898
1,248.3
Google Sites
165,422
16,166,830
462.0
Facebook
67,169
975,048
25.4
AOL, Inc.
61,784
976,316
60.8
Microsoft Sites
49,175
644,416
33.2
NDN
49,090
532,589
78.6
VEVO
48,985
617,360
42.2
Yahoo! Sites
44,803
322,827
63.7
Viacom Digital
38,214
404,014
44.7
Amazon Sites
32,909
143,206
24.2
CBS Interactive
31,144
213,629
45.3
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 22.9 billion video ads in September. AOL, Inc. assumed the #1 position for the first time with 3.7 billion ad impressions following its acquisition of Adap.tv. Google Sites came in second with 3.2 billion ads, followed by BrightRoll Platform with 2.8 billion and LiveRail.com with 2.6 billion. Time spent watching video ads totaled 8.5 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.7 billion minutes. Video ads reached 55.4 percent of the total U.S. population an average of 133.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 74.
Top U.S. Online Video Ad Properties Ranked by Video Ads* ViewedSeptember 2013Total U.S. – Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: Comscore Video Metrix
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
22,934,402
8,530
133.6
55.4
AOL, Inc. (including Adap.tv)
3,722,476
1,656
49.6
3,235,738
320
28.7
36.4
BrightRoll Platform**†
2,830,916
1,273
16.7
54.7
LIVERAIL.COM†
2,562,110
1,011
25.1
32.9
TubeMogul Video Ad Platform†
1,660,806
495
18.5
28.9
Specific Media**
1,525,863
615
12.3
40.1
SpotXchange Video Ad Marketplace†
1,488,210
420
15.4
31.1
Hulu
1,242,635
74.1
5.4
Tremor Video**
1,018,256
439
12.0
27.3
Videology†
717,673
298
9.0
25.9
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The September 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47 million viewers. Maker Studios Inc. climbed into the #2 spot with 33 million unique viewers, followed by Fullscreen with 34.5 million, NBC Entertainment with 29.8 million, Warner Music with 25.4 million and ZEFR (formerly MovieClips) with 22.5 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer). VEVO streamed the greatest number of videos (587 million), followed by Maker Studios Inc. (560 million).
Top YouTube Partner Channels* Ranked by Unique Video ViewersSeptember 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Videos (000)
VEVO @ YouTube
47,024
586,983
40.8
Maker Studios Inc. @ YouTube
32,959
559,525
63.2
Fullscreen @ YouTube
32,495
322,701
31.3
NBC Entertainment @ YouTube
29,759
121,363
5.7
Warner Music @ YouTube
25,380
149,302
18.0
ZEFR @ YouTube
22,515
110,571
13.1
The Orchard @ YouTube
21,554
89,159
11.7
rumblefish @ YouTube
19,468
50,833
7.3
UMG @ YouTube
15,952
53,990
9.7
Take 2 Interactive @ YouTube
15,845
36,322
3.4
Other notable findings from September 2013 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com