56 Percent of Germany’s Digital Media Population is Now ‘Multi-Platform’, Accessing the Internet from Both Desktop and Mobile Platforms
FRANKFURT, Germany, October 2, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official Germany launch of MMX Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from Comscore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment. MMX Multi-Platform is available in eight markets worldwide, including the European markets U.K., Spain, France and now Germany.
With 56 percent of the digital media population in Germany now accessing the internet from more than one device each month, the need has never been greater for an unduplicated view of digital audiences. Comscore’s introduction of MMX Multi-Platform helps address this important measurement challenge in Germany as part of its continued evolution of mobile measurement capabilities in the market.
To learn more about MMX Multi-Platform, click here. Those interested in requesting a live product demonstration can click here.
MMX Multi-Platform Brings Unified View of Digital Audiences Driving value for advertisers, agencies and publishers, MMX Multi-Platform includes some of the following applications:
As part of the MMX Multi-Platform introduction in Germany, Comscore is also launching Mobile Metrix - one of the three product pillars that combine to enable the multi-platform solution. Mobile Metrix is now available in Germany to deliver measurement of smartphone and tablet audiences whether content is accessed via mobile web or mobile apps. To learn more about Mobile Metrix®, contact us at learnmore@comscore.com.
Tag Your Digital Content Today!As part of Comscore's commitment to a global rollout, this version of the product has been developed based on Comscore's innovative census based methodology that enables in-market mobile measurement without the need of a traditional mobile panel, using census-only methodologies. The output delivers person-centric measurement for tagged entities. It is therefore crucial for digital asset owners with a need to understand or monetize their mobile audiences to help this measurement work harder for their market by tagging all pages and apps. Only tagged entities will feature in rankings.
If you have any questions about implementing these additional tags, please feel free to reach out to us today.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Sebastian SchindlerMarketing Manager, N-EMEAComscore, Inc.+44 (0) 20 3111-1739worldpress@comscore.com