Comscore continues its status as a certified solution for the digital ad market
LONDON, UK, 24 May, 2016 – Comscore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part of Comscore validated Campaign Essentials™ (vCE®), which provides an unduplicated accounting of impressions delivered across a variety of key dimensions, including target audience (demographics), viewability, invalid traffic, brand safety and geography.
The ABC certificate provides transparency on the capability of Content Verification within Comscore vCE, giving advertisers and agencies greater confidence in brand safety online in order to facilitate the trading process. Comscore was one of the first companies to receive CV certification in 2012.
“Comscore is committed to providing the highest level of brand safety for advertisers, minimising the risk of ad misplacement and protecting the reputation of brands.” said Duncan Trigg, Comscore Senior Vice President of Advertising Effectiveness. “We are pleased to receive accreditation from the ABC again this year in the UK, as it highlights our commitment to bring transparency to the industry and help advertisers to make sure ads had a chance to make a real impact.”
“We are delighted that Comscore vCE Validation technology has once again been certified against JICWEBS’ Content Verification Product Principles in the latest ABC CV Certification report.” said Simon Redlich, Chief Executive of ABC. “Comscore’s commitment to independent testing to industry standards demonstrates its willingness to provide transparency, as well as confidence in the product’s ability to minimise risk of ad misplacement. The results shown in ABC’s latest CV report will assist media buyers in their decisions, providing them with information they need to trade with trust.”
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To learn more about Third-Party Accreditation of Comscore solutions, please visit: http://www.comscore.com/About-Comscore/Third-Party-Review.
About ComscoreComscore (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com
About ABCABC is the media industry’s stamp of trust. We are owned and developed jointly by advertisers, agencies and media owners to deliver industry-agreed standards for media brand measurement. ABC is also a trusted verification provider. We audit data, processes, performance and the adoption of best practice against industry-agreed standards across a range of platforms including print, digital and events. Established in 1931, ABC was the first UK joint industry currency (JIC) and a founder member of the International Federation of ABCs. For more information please visit www.abc.org.uk
For further information contact:ABC Press OfficeRichard Edwards / Rachel Hesslegrave – 01442 200971abcpressoffice@nativethinking.co.uk or visit www.abc.org.uk
Contact:Ana Laura ZainSr. Manager, Corporate Marketing, EMEAComscore, Inc.+44 20 3111 1730worldpress@comscore.com