This question focused on which channels consumers use to do comparison shopping in order to find the lowest price. The survey found fixed internet (PC-based) to be the most popular method of choice for every generation except seniors. While the market is still relatively small, the use of mobile devices is likely to bring greater convenience to comparison shopping. Few consumers indicate that they do not use any method for making price comparisons.
To download a complimentary copy of the report, visit http://www.comscore.com/BuyDown2011.