Visits to Mail Online More Than Double Over Past Six Months in UK

In the UK, visitors to newspaper sites have increased by 5.6 percent over the past six months, attracting a total of 27.8 million unique visitors during August 2011. Total visits to newspaper sites showed an even stronger growth rate with 15.5 percent since March 2011. Amongst the most visited UK newspapers the Mail Online grew the strongest with a 110 percent increase in total visits to the site. In August 2011 the Mail Online was the top newspaper site by total visits (85 million) and now ranks ahead of the Guardian (53.3 million) that showed a steady growth rate of 29 percent over the past six month.