RESTON, VA, February 24, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for January 2016 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.2 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 206.9 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)January 2016Total U.S. – Home and Work LocationsSource: Comscore MMX Multi-Platform
Rank
Property
Unique Visitors/Viewers
(000)
Total Internet : Total Audience
258,997
1
Google Sites
245,167
26
PayPal
84,846
2
Facebook
207,654
27
Pandora.com
83,519
3
Yahoo Sites
205,419
28
WordPress.com*
80,187
4
Microsoft Sites
196,320
29
BuzzFeed.com
79,733
5
Amazon Sites
183,020
30
Netflix Inc.
77,399
6
AOL, Inc.
169,930
31
Vimeo
76,499
7
Comcast NBCUniversal
161,022
32
Adobe Sites
76,439
8
CBS Interactive
156,475
33
Mail Online / Daily Mail
75,466
9
Apple Inc.
139,812
34
Meredith Digital
75,268
10
Mode Media
139,168
35
Cox Enterprises Inc.
75,211
11
Turner Digital
131,095
36
WebMD Health
74,025
12
Wikimedia Foundation Sites
122,336
37
Zillow Group
73,364
13
Linkedin
119,175
38
New York Times Digital
73,044
14
Twitter
118,241
39
About
69,876
15
Time Inc. Network (U.S)
116,346
40
WashingtonPost.com
69,605
16
Weather Company, The
115,820
41
Tribune Media
69,105
17
USA TODAY Network
112,116
42
Fox News Digital Network
66,126
18
Conde Nast Digital
105,221
43
TripAdvisor Inc.
65,774
19
Hearst
104,959
44
Viacom Digital
64,351
20
eBay
98,680
45
Answers.com Sites
63,338
21
Wal-Mart
91,595
46
Vox Media
63,315
22
SheKnows Media
91,003
47
craigslist, inc.
61,792
23
ESPN
88,114
48
NFL Internet Group
61,251
24
Pinterest.com
87,384
49
Scripps Networks Interactive Inc.
61,175
25
Yelp
86,932
50
Groupon
60,421
Comscore Top 50 Properties (Desktop Only)January 2016Total U.S. – Home and Work LocationsSource: Comscore MMX
Unique Visitors
233,992
206,897
35,593
155,903
35,262
147,400
33,786
140,602
32,027
107,354
30,893
81,521
29,999
69,969
29,564
59,484
Purch
29,099
57,068
Intuit
29,054
56,045
28,111
50,095
28,016
49,798
27,426
48,380
27,228
40,447
Ziff Davis Tech
24,619
Ask Network
39,997
24,324
39,826
24,312
39,201
23,468
39,146
Expedia Inc
23,403
38,693
Valve Corporation
23,174
37,755
JPMorgan Chase Property
22,798
37,665
Demand Media
22,581
37,635
22,063
36,827
Verizon Communications Corporation
21,956
36,573
Indeed
21,394
Dropbox Sites
36,321
21,342
Comscore Ad Focus Rankings (Desktop Only)January 2016Total U.S. – Home and Work LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
Taboola
202,887
86.7
Google Ad Network**
220,959
94.4
Google
198,740
84.9
Yahoo Audience Network**
203,992
87.2
Facebook.com
145,454
62.2
Conversant**
194,856
83.3
60.1
Criteo**
193,852
82.8
ShareThis
138,304
59.1
RadiumOne**
182,675
78.1
MSN
137,876
58.9
RhythmOne**
178,292
76.2
Outbrain
129,103
55.2
Exponential**
166,512
71.2
YouTube.com
105,582
45.1
Gamut - Network**
153,044
65.4
Gravity Personalization
99,234
42.4
Collective Display**
148,490
63.5
Amazon.com*
93,382
39.9
Advertising.com**
147,380
63.0
34.8
Rocket Fuel**
113,839
48.7
RevContent
75,051
32.1
Amobee**
108,176
46.2
Windows Live
73,679
31.5
Media.net Contextual Ads**
95,912
41.0
29.9
SourceKnowledge Video Network**
69,010
29.5
17.1
Vibrant Media**
66,354
28.4
17.0
GumGum**
62,294
26.6
16.7
AdBlade Network**
62,004
26.5
16.1
Undertone Networks**
58,802
25.1
CNN Brand
36,829
15.7
Choicestream**
57,601
24.6
Twitter.com
36,471
15.6
Specific Media**
56,387
24.1
Walmart.com
36,269
15.5
15.1
Top DSP/SSP/Ad Exchange Entities
NBC News Digital
34,040
14.5
Fulcrum5**
193,355
82.6
CBS News
31,907
13.6
OpenX**
157,776
67.4
Blogger
31,238
13.4
engage:BDR**
112,115
47.9
Weather Channel, The
31,063
13.3
12.6
12.4
IMDb
28,406
12.1
12.0
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in January. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
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About Comscore MMX Multi-PlatformComscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit www.comscore.com.